We try to show discipline. We even avoid going too often. But alas, we can't resist what others often don't have.
Whole Foods Market is smart. Its 365 Brand's reasonable pricing lures cost conscious shoppers into the store. And once they are "in", they buy MORE, whole-paycheck style. We do. It's how our small basket adds up to 3 figures in a shopping nano second. BUT if one sticks to sales, Whole Foods can be VERY reasonable!
So what are some products that we love to buy there especially when on sale?