Because our site is forging new ground, we are always faced with this question. Often, even after explaining to people what we do and how we make money...they still don't get it.
The concept of individual subscribers is fairly simple to comprehend, but when we explain that large corporations pay us an annual fee to license our content as a wellness and work/life benefit for employees--we start to lose people. I wish we could in-person hotlink them to our Learn More and About Us pages.
I guess things could be worse...people could show no interest in our site whatsoever.
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